Product PR, Brand PR, Corporate Identity

Three routes to a single objective - positive differentiation from the others. The synergetic effects of these activities combine and complement each other, resulting in the maximum impact on the target group. Customers will perceive your mark and products on the basis of information received through the above three routes.

Product PR

PR activities focusing on the product and its promotion vis-a-vis the competitors. The objective of Product PR is to differentiate the product from other, similar marketed products, stress its qualities in the eyes and minds of the customer, and bring about an impetus to buy that specific product.

Brand PR

Strengthening awareness of the mark among the general public. Associate the mark with positive features capable of convincing the customer of the advantages of his/her choice.

Corporate Identity

Create the company's identity, different from the competition, and define its position on the market.

In-house PR

Company's newsletter, communication with the staff, strengthening the "team spirit", creation of company culture