References
 
Tondach Česká republika

Tondach Česká republika

Brand: Tondach burnt roof covering

Product: Wide assortment of Tondach burnt roof coverings and ceramic accessories, Tondach tuning.

Communication of Tondach brand and products oriented to production and high quality of burnt roof coverings, complete assortment and technology. Preparation of press releases, special adrenaline sport and social event organization.

  • Brand PR
  • Continuous Media Relations
  • Corporate Identity
  • Social Events
UPC Česká republika

UPC Česká republika

Brand: UPC Direct - provider of cable and satellite TV broadcasting in the Czech Republic

Product: Wide range of programs transmitted by cable TV UPC and satellite TV UPC Direct.

Continuous communication related to UPC Direct brand, focusing on advantages of provided services, promotion of time-limited actions. Preparation of program information and thematic articles.

  • Brand PR
  • Continuous Media Relations
  • Contests
  • Special Products
UPC Česká republika

UPC Česká republika

Brand: Internet connection chello

Product: Internet connection chello - high-speed connection through cable TV UPC, targeted to households and firm clients.

Communication in titles focusing on selected target group, special emphasis put on news and practical exploitation of internet by publics.

  • Product PR
  • Contests
 
European Union

European Union

Brand: European Union

Product: Anti-discrimination Campaign.

Preparation of special projects, e.g. Run for Diversity or Truck tour. Up-to-date of Czech anti-discrimination campaign website, communication in media, preparation of press conference, forming of work group of cooperating organizations, coordination of its activities and cooperation in organizing of different events, coordination of Journalist Award.

  • Product and Image PR
  • Continuous Media relations
Media Consulta

Media Consulta

Brand: European Union

Product: Project EYES (European Year of Education through Sport).

Preparation of press conference, cooperation in EYES websites (Czech version), communication in media, cooperation with the Czech Ministry of Education, Youth and Sports.

  • Product and Image PR
  • Continuous Media relations
VERONAFIERE

VERONAFIERE

Brand: international fairs and exhibitions

Product: Fieragricola, Vinitaly, Sol, Enolitech, Abitare il Tempo, Marmomacc, Fieracavalli

Information service before as well as after fairs and exhibitions, pointing-out special sections or some interesting events of the accompanying programme.

  • Product PR
  • Brand PR
 
Wüstenrot

Wüstenrot

Brand: Wüstenrod building society (thrift)

Product: Building society Wüstenrod ranks among the most progressive thrifts that combine individual approach to the customer with top quality of services.

Preparation of texts for paid articles (advertorials) in dailies: Bohemia, Mladá Fronta Dnes, Právo, and Lidové noviny.

  • advertorials
Beiersdorf

Beiersdorf

Brand: NIVEA

Product: www.nivea.cz / www.nivea.sk - the web presentation of the Beiersdorf company focused on the NIVEA brand and its comprehensive product range and provided also advice and guidelines how to improve one`s health, complexion, and condition, and a host of other interesting materials.

Czech and Slovak localisation of www.nivea.com. Co-ordination of the project in its entirety, including the final modifications of the text prior to Internet presentation, communication with the company ETNETERA responsible for the technical aspects of presentation.

  • comprehensive responsibility for Internet presentation in the Czech Republic and the Slovak Republic
CANDY

CANDY

Brand: CANDY white goods

Product: CANDY white goods - refrigerators, washers, dish-washers, combined appliances, hoods; target group: lower to medium income bracket. Separate and fitted appliances.

Continuous communication in periodicals devoted to the selected target groups. Preparation of a press conference on the occasion of ceremonial launching of a new Conta refrigerator-producing factory in Pobooany. Product PR: topics - tips for small flats, the silver appliances trend, news.

  • Product PR (appliances)
  • Brand PR (CANDY)
  • press conference (Product PR/Brand PR)
  • readers contests on various occasions in titles targeting women
 
CANDY

CANDY

Brand: Hoover vacuum cleaners

Product: : upright and cylindrical vacuum cleaners Hoover for various applications.

Continuous communication in periodicals devoted to the selected target groups.

  • Product PR (health-related aspects)
  • readers contests in titles devoted to housing, social and women titles
CANDY

CANDY

Brand: white goods Hoover

Product: HOOVER - luxurious white goods equipped with the most progressive technology.

Continuous communication in periodicals devoted to the selected target groups.

  • Product PR
WIENERBERGER Cihlářský průmysl

WIENERBERGER Cihlářský průmysl

Brand: Porotherm

Product: Porotherm - range of brick blocks and accessories

Preparation of a special, long-term project in the "Rady pro Hoby" periodical. Brand PR: quality of construction, education of teachers, humanitarian projects.

Communication: product quality, construction technology, quality of construction in the Czech Republic.

Focus: pages devoted to building materials

  • Product PR (Porotherm products)
  • Brand PR (quality)
  • comprehensive services in preparation of a press conference
  • continuous Media Relations
  • contests
 
WIENERBERGER Cihlářský průmysl

WIENERBERGER Cihlářský průmysl

Brand: Klinker/Terca

Product: Klinker/Terca - range of ceramic paving and masonry facing materials

Communication: product quality, paving technology, design

UFocus: pages devoted to design, garden, etc.

  • Product PR (Klinker/Terca products)
  • continuous Media Relations
  • contests
WIENERBERGER Cihlářský průmysl

WIENERBERGER Cihlářský průmysl

Brand: Porotherm

Product: Porotherm house - erecting a house with warranty

Communication - project quality, warranties, housing with certified quality

Focus: pages devoted to construction materials, construction, housing trends.

  • Product PR (Porotherm house)
  • Brand PR (product quality)
  • preparation of press releases
  • continuous Media Relations
Moravskoslezské cukrovary

Moravskoslezské cukrovary

Brand: "Korunní" sugar

Product: "Korunní" sugar - the first branded sugar on the Czech market; launch of a new product

Continuous communication related to the "Korunní" sugar brand and to individual types (granulated, gritted, lump, powdered) including novel products (gelatination and baking sugar), presented along with recipes (Christmas, Easter, fruit conservation), thematic articles and tips for housewives.

Compilation of a special booklet "Short Guide to Christmas Baking", starting from scratch - preparation of texts, selection of pictures, co-ordination of DTP studio work (20 pages printed on glossy paper)..

Special project "Sugar as Food", where six physicians - specialists (general practitioner, sports specialist, paediatrist, gynaecologist, diabetologist, and dentist) express their opinion of suitability of sugar in human food.

Conclusion: sugar has a place as a source of energy, but care must be exercised as to the amount.

Negotiations concerning exclusivity in thematic supplements and compilation of materials in close co-operation with the editors.

  • continuous Media Relations
  • Product PR (various sugar types, novel products)
  • Brand PR ("Korunní" sugar)
  • readers contests in women periodicals
  • compilation of a thematic booklet
 
Zámek Loučeň (Castle Loučeň)

Zámek Loučeň (Castle Loučeň)

Brand: Zámek Loučeň (Castle Loučeň)

Product: Castle Loučeň and a unique labyrintharium like a excursional destination

Proposal and realisation of press trips in Italy and Great Britain, organisation of press conference, preparing of press releases, PR activities to re-opening of the castle Loučeň.

  • Media relations
  • Organisation of press trips
  • Organisations of press conference

Brand: Vinařský fond ČR

Product: Presentation of wine tourism in the Czech Republic

Preparing of press releases and other materials for journalists, media relations and continuous communication in periodicals devoted to the offer and services of tourism related to wine production. Organization of press trips and conferences, other projects.

  • Continuous media relations
  • Organization of press conferences
State castle Vranov nad Dyjí

State castle Vranov nad Dyjí

Brand:

Product: National cultural monument, one of the most noteworthy Baroque buildings in central Europe

Product communication with a view to interior expositions, seasonal and short-term exhibitions, cultural program. Preparing of press releases and thematically specialized PR materials.

  • Media Relations
 
State castle Nový Hrádek

State castle Nový Hrádek

Brand:

Product: National cultural monument situated in a unique natural locality Podyjí National Park

Product communication with a view to overall support of public informedness. Preparing thematically specialized PR materials.

  • Media Relations
From our Region

From our Region

Brand: Jednota, s.d., České Budějovice

Product: Design and contents of web pages From our Region: www.znasehoregionu.cz

Consulting services related to the promotion of the web site, realization of competitions and text drafting

  • Web administration
  • Competitions
  • PR activities